Packaging
is the science,
art, and technology
of enclosing
or protecting
products for
distribution,
storage, sale,
and use. Packaging
also refers
to the process
of design, evaluation,
and production
of packages.
Package labelling
is any written,
electronic,
or graphic communications
on the packaging
or on a separate
but associated
label.
Packaging is
heavily integrated
into our daily
lives, we see
it all around
us, on everyday
items such as
chocolate bars
and potato chip
(crisp) packets-
As explained
below, the main
use for packaging
is protection
of the goods
inside, but
packaging also
provides us
with a recognisable
logo, or packaging,
we instantly
know what the
goods are inside.
The packaging
and labels can
be used by marketers
to encourage
potential buyers
to purchase
the product.
Packaging can
play an important
role in reducing
the security
risks of shipment.
Packages can
be made with
improved tamper
resistance to
deter tampering
and also can
have tamper-evident
features to
help indicate
tampering. Packages
may include
authentication
seals to help
indicate that
the package
and contents
are not counterfeit.
Packages also
can include
anti-theft devices,
such as dye-packs,
Alternatively,
development
of a package
(or component)
can be a separate
process, but
must be linked
closely with
the product
to be packaged.
Package design
starts with
the identification
of all the requirements:
structural design,
marketing, shelf
life, quality
assurance, logistics,
legal, regulatory,
graphic design,
end-use, environmental,
etc.
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